Amazon Kindle: Geared up for Marketers and Content Publishers

As we all came across the global news that Amazon is leveraging the Kindle Fire to give better media offerings as a means to a much greater end - and yes, the company’s content play just got more awesome with its brand new gadget Kindle Fire, a full-color mobile device optimized for movies, TV shows, music, books, magazines, apps, games and web browsing. The device will sell for just $199 – that is of course half the price of Apple’s cheapest iPad, and surprisingly will ship in November in time for the holiday season – so be tuned to be among the first to grab one!

Amazon founding CEO Jeff Bezos, one of the most understated visionaries of our time, said it best in an interview. The Kindle Fire is “a service” that provides “seamless integration” to all things Amazon for the world’s largest online retailer. That all-encompassing connection is secured by Silk, Amazon’s new browser that has a dual architecture that divides the page request labor between the mobile hardware and Amazon’s Elastic Compute Cloud, so that web pages load much faster.

This is a innovative, quicker way and of course a massive opportunity to all those marketers and content publishers out there who want to connect with consumers on very specific fronts, or any interest, subject or location that can be parsed by the magic of algorithms.  Marketers and content providers can follow consumers from their time and point of entry through to the actions and exit which will give a lot of valuable information and insight – So marketers and content providers who tries and create a new interactive presence and level of participation could take advantage of Amazon’s intricate support web!

AmazonLocal daily deals and other of its services is a way to permeate and stimulate connections between consumers, marketers, content providers, goods and services in all corners of its $65 billion annual sales marketplace.

CitiGroup analyst Mark Mahaney forecasts 75 million in global tablet shipments in 2012, up 50% from 2011. Taking 10% market share would generate about $2 billion or only about 3% of overall revenues for Amazon. Barclays Capital analyst Anthony DiClemente expects Amazon’s ubiquitous cross-platform, cross-device strategy with the Kindle (which accounts for $4.3 billion in sales, or 9% of total revenues this year) eventually will be applied to its new tablet to transition its focus from physical to digital media products.

He expects digital media sales to eventually contribute a larger percentage of revenues than the actual Amazon tablet sales.  That is good news for any company seeking to use media sales as a springboard to connecting and transacting with consumers on other fronts.

Kindle’s share of dedicated e-reader market will grow to 70% in 2013 from a current 68%. Kindle unit e-book sales will grow to 1.5 billion in 2013 from376 million in 2011, according to DiClemente. That will boost total Kindle book revenues  across all platforms and devices to $6.8 billion in 2013 from $1.9 billion this year.