Mobile handsets and smartphones are evolving dramatically but SMS still remain as the Number 1 method in Mobile messaging. We shall have a look at some statistics that will bring this to the light. So this has been and will always be an opportunity for marketers to send in permission based text messages to their consumers and of course the potential ones.
• Portio Research (January 2011): 6.9 SMS trillion messages were sent in 2010. SMS traffic is expected to break 8 trillion in 2011.
• 249 billion MMS were sent, in 2010. 480.6 million users of mobile email in 2010, expected to quadruple by 2015 and 311.2 million users of mobile instant messaging (IM) in 2010, expected to grow to 1.6 trillion by 2015.
• Portio says: “Messaging is still king. We want to be absolutely clear about this. Messaging still dominates [mobile operators’] non-voice revenues worldwide”. Worldwide mobile messaging market will be worth over US$200 billion in 2011 (SMS is $127 billion of this), reaching $334.7 billion by 2015.
• Juniper Research (May 2011): By 2016, application-to-person (A2P) messaging will overtake person-to-person (texting) messaging, being worth more than US$70bn.
• A2P messaging includes messages to or from an application to or from a large number of customers in financial services, advertising, marketing, business administration, ticketing, television voting etc.
• Juniper Research (June 2011): Mobile IM users will exceed 1.3 billion by 2016. “While IM services have some advantages, such as real-time communication and apparent absence of cost, the market is fragmented by different services [AOL’s AIM, Blackberry Messenger, Microsoft’s Windows Live, Skype and Yahoo! Messenger] which cannot communicate with each other.”
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