Facebook to have Premium Adspot on its Homepage, Providing brands ‘value’ and ROI

Facebook, the social network giant, is making sound investments to drive in capable tools that would prove brands ‘value’ by leveraging on varied paid and earned media opportunities. Facebook’s VP, Advertising and Global Operations, David Fischer speaking to Forbes stated that out of the 100 advertisers listed by AdAge, 96 have already run campaigns on its pages.

Fischer said “We continue to see healthy growth from them. While there’s lots of excitement in the marketing community, it’s also our responsibility to demonstrate the value we’re creating.” Fischer drove in the example of Diageo, the spirits group that discovered consumers exposed to its ads on Facebook had “20% greater sales”, talking about the credentials of the social network.

Much awaited exciting news is here where Facebook’s homepage, the landing page that boasts the highest traffic levels, will introduce a premium advertising unit which will be the only ad featured on such a key part of the site.

Linking to the above is the Sponsored Story service, adding posts to the newsfeeds of a member’s contacts each time they interact with an ad which Fischer terms as “friend-centric marketing”.

“For every dollar they invested in Facebook, they saw five times that in terms of sales. They found a real and meaningful impact on their business, and we saw many examples of that,” he said.

Recently Facebook has developed an all new Page Insights dashboard that provides monitoring and data on how fans and users interact with ads, brands pages, posts and apps. This further gives evidence that Facebook is proving the network’s possibilities.

Commenting on the above, Fischer said “We will continue to invest in deeper and richer metrics-more data and more reporting. And we’ll work more with third-party analytics companies. We’re confident the numbers will prove out the value of Facebook.”

“What we know is that the best ads on Facebook are the ones that are the most consistent with the experiences that happen on your newsfeed every day,” Fischer added. Elsewhere was the talk about Timelines that can track the complete history of users’ Facebook activity, allowing brands to “tell their story” in a way that is in line with consumer usage patterns.

Data sourced from Forbes; additional content by MP Staff