Parle Agro owned Appy Fizz and Grappo Fizz to Enter Sri Lankan Market

Parle Agro, a trusted Food & Beverage player whose brands are household names in India, with ZAHRA International, the official importer and distributor, are set to launch Sri Lanka’s first ever sparkling, non-alcoholic fruit based beverage in a groovy 300ml package during this festive Christmas season. The firm is to introduce two of its existing drinks Appy Fizz and Grappo Fizz into its neighbouring country.

For more than two decades, Parle Agro has consistently been delighting consumers with new products, tastes and experiences, and its product portfolio ranges from sparkling and still beverages through to delicious snacks, confectionery and bottled water.

It was also the first ever Indian company to offer packaged fruit drinks in tetra and PET formats, and best known for its innovative products and packaging that has fuelled the firm to be a long standing market leader in fruit based beverages in its home country.

Appy Fizz, a sparkling apple drink which embodies a persona that is fresh and constantly evolving with the consumer having introduced to the Indian consumer market since 2005, has been one of the leading brands in India and is all ready to enter the Sri Lankan market. Joining this exciting journey with Appy Fizz will be Grappo Fizz, a sparkling drink made of real grape concentrate that contains the natural goodness of grape.

This is claimed to be an innovatively packaged product to the existing beverage sector of the Sri Lankan market where both the brands will have their own persona and characteristics but commonly in a stylish champagne-shaped PET bottle. It claims to truly live up to being ‘two cool drinks to hang out with’.

Muffu Patel, Managing Director of ZAHRA International, the official distributor for the products, said ‘‘We are excited to bring APPY & GRAPPO to Sri Lanka, as it fills in a gap in the fruit based beverage sector and introduces a new experience to people. The beverages are unique and a first of its kind product with no close competition in the market.’’

‘‘My team and I are confident these products will win people over, not only with their great flavour but also their ‘cool’ and ‘vibrant’ brand personas,’’ Patel added.

Data sourced from ZAHRA International/Parle Agro; additional content by MP Staff