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Brands ‘War’ on Facebook in Singapore

Brands ‘War’ on Facebook in Singapore

A study has found that Starbucks and BlackBerry, the two foreign multinationals, are most effectively connecting with Singaporean Facebook users, but is behind the Singapore Police Force, the most popular… Read more »

Social Media to Surge in India, Mobile fuels Growth

Social Media to Surge in India, Mobile fuels Growth

The social media user base in India is likely to hit up 100m people in the near future from the current estimated 50m neitizens in the country now utilizing services… Read more »

Emerging Countries are now Embracing Digital [Study]

Emerging Countries are now Embracing Digital [Study]

According to the latest findings from Digital Life, a study from TNS, internet users in emerging markets, especially those from Brazil, Russia, India, and China, are now engaging in a… Read more »

Starbucks adopts Mobile to target Chinese Consumers

Starbucks adopts Mobile to target Chinese Consumers

Starbucks, the US multinational coffee house chain, with the motive of engage young and affluent Chinese consumers, has partnered with Guohe Ad to leverage and explore the potential in mobile tools… Read more »

TV Adspend to Surge and Hit up $214bn by 2017 [Report]

TV Adspend to Surge and Hit up $214bn by 2017 [Report]

Analysts based on a report from Digital TV Research, using rate card data from 55 territories, stated that due to the “quadrennial effect” of events happening next year like the Olympic… Read more »

Young Chinese Consumers goes Mobile [Survey]

Young Chinese Consumers goes Mobile [Survey]

According to a study from GroupM, the global leading media investment management group, and CMI which interviewed 1,650 students who fall onto the 17 and 21 year old category and… Read more »

Luxury Sales in China to Surge, Brands to Benefit from Loyalty [Report]

Luxury Sales in China to Surge, Brands to Benefit from Loyalty [Report]

As the global spend on luxury goods continue to rise, luxury sales specifically in China are significantly on the increase along with many trends reshaping the sector resulting in opportunities… Read more »

ECommerce Hits High in India, Opportunity for Brands [Report]

ECommerce Hits High in India, Opportunity for Brands [Report]

According to new data published by comScore, the research firm, around 46m consumers in India accessed the web via a computer device at work or at home over the month of… Read more »

Retailers in the US adopting Digital Strategies

Retailers in the US adopting Digital Strategies

During this holiday season where there is intense competition, retailers in the US are adopting and implementing a diverse range of digital strategies with the objective to stand out from… Read more »

Facebook leads Online Sharing in the US, followed by Twitter [Survey]

Facebook leads Online Sharing in the US, followed by Twitter [Survey]

According to a new study from Clearspring, the digital services provider, it revealed that Facebook dominated the majority of the ‘‘sharing’’ carried out between US consumers on the web, based… Read more »

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