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Starbucks adopts Mobile to target Chinese Consumers
Starbucks, the US multinational coffee house chain, with the motive of engage young and affluent Chinese consumers, has partnered with Guohe Ad to leverage and explore the potential in mobile tools…
![Young Chinese Consumers goes Mobile [Survey]](http://www.marketerpulse.com/wp-content/themes/daily/timthumb.php?src=http://www.marketerpulse.com/wp-content/uploads/2011/12/china-mobile.jpg&h=120&w=120&a=t&zc=1)
Young Chinese Consumers goes Mobile [Survey]
According to a study from GroupM, the global leading media investment management group, and CMI which interviewed 1,650 students who fall onto the 17 and 21 year old category and…
![Location-based services to Surge rapidly, fuelled by Social Networks [Study]](http://www.marketerpulse.com/wp-content/themes/daily/timthumb.php?src=http://www.marketerpulse.com/wp-content/uploads/2011/11/location_based.jpg&h=120&w=120&a=t&zc=1)
Location-based services to Surge rapidly, fuelled by Social Networks [Study]
A study recently revealed from a consultancy, Berg Insight, stated that Location-based mobile services are ready to experience a massive revenue growth in the markets across Europe and North America,…
![Samsung leading in Smartphones, but Apple and HTC will bite back [Report]](http://www.marketerpulse.com/wp-content/themes/daily/timthumb.php?src=http://www.marketerpulse.com/wp-content/uploads/2011/11/samsung-vs-apple.jpg&h=120&w=120&a=t&zc=1)
Samsung leading in Smartphones, but Apple and HTC will bite back [Report]
Samsung had shipped 24.9 million smartphones in the Q3 of this year making Samsung leading in smartphones, but there is going to be big bites as the early iPhone 4S…
![Redemption Values of Mobile Coupons to Surpass $43bn globally by 2016 [Research]](http://www.marketerpulse.com/wp-content/themes/daily/timthumb.php?src=http://www.marketerpulse.com/wp-content/uploads/2011/11/mobile_coupons.png&h=120&w=120&a=t&zc=1)
Redemption Values of Mobile Coupons to Surpass $43bn globally by 2016 [Research]
A new report from Juniper Research, an industry analyst, has revealed that the total redemption value of mobile coupons will surpass $43 billion globally by 2016. The growth is mainly due to…
![Indians in the Rural Penetrates the Web, Opportunity for Brands [Report]](http://www.marketerpulse.com/wp-content/themes/daily/timthumb.php?src=http://www.marketerpulse.com/wp-content/uploads/2011/11/e-choupal1.jpg&h=120&w=120&a=t&zc=1)
Indians in the Rural Penetrates the Web, Opportunity for Brands [Report]
A recently revealed report has showed that there is a significant growth in the Indian web penetration levels among those in the rural areas where this is contributed and fuelled…
Life360: How Smartphones Have Become A Modern Mom’s Must-Have
Having announced yesterday that more than 5 million families worldwide are using its award-winning free mobile safety application on both the Android and iPhone platforms, Life360, the largest provider of mobile…
India: Telecoms Sector Experiences heaps of Challenges
New local challengers are equipped to exert a major influence as global telecoms groups such as Samsung and Nokia are now adapting their strategies in India, leading to the local…
![Brand Owners and Marketers Improving Local Marketing Capabilities [Study]](http://www.marketerpulse.com/wp-content/themes/daily/timthumb.php?src=http://www.marketerpulse.com/wp-content/uploads/2011/11/local-marketing-template.jpg&h=120&w=120&a=t&zc=1)
Brand Owners and Marketers Improving Local Marketing Capabilities [Study]
A recent study has revealed that most brand owners and marketers are having a very deep interest in improving their localized marketing capabilities but yet have found difficulties in developing…
![China: Mobile Payments to Increase Rapidly [Forecast]](http://www.marketerpulse.com/wp-content/themes/daily/timthumb.php?src=http://www.marketerpulse.com/wp-content/uploads/2011/10/mobile_payment.jpg&h=120&w=120&a=t&zc=1)
China: Mobile Payments to Increase Rapidly [Forecast]
A new forecast has predicted that mobile payments market in China will experience a rapid growth in size which would almost double the value during the next two years. The…
![Mobile Web At A Glance [Statistics & Insights]](http://www.marketerpulse.com/wp-content/themes/daily/timthumb.php?src=http://www.marketerpulse.com/wp-content/uploads/2011/09/mobileweb011.jpg&h=48&w=48&a=t&zc=1){kind=small}
![Why SMS is the King of Messaging on Mobile [Statistics & Insights]](http://www.marketerpulse.com/wp-content/themes/daily/timthumb.php?src=http://www.marketerpulse.com/wp-content/uploads/2011/09/Text-Message-from-BUDGET-3WHEEL.jpg&h=48&w=48&a=t&zc=1){kind=small}
![Emerging Countries are now Embracing Digital [Study]](http://www.marketerpulse.com/wp-content/themes/daily/timthumb.php?src=http://www.marketerpulse.com/wp-content/uploads/2011/12/1132324917_e4229b8b17.jpg&h=48&w=48&a=t&zc=1){kind=small}
![TV Adspend to Surge and Hit up $214bn by 2017 [Report]](http://www.marketerpulse.com/wp-content/themes/daily/timthumb.php?src=http://www.marketerpulse.com/wp-content/uploads/2011/12/old-tv-set.jpg&h=48&w=48&a=t&zc=1){kind=small}
