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Brands Go Green to Enhance Sustainability Credentials [Survey]

Posted on November 3, 2011 | 0 Comment

Many brand owners and organizations are unsure about the potential payback about going green but excitingly a majority of them are investing and attempting to enhance their sustainability credentials through… Read more »

Corporate Reputation Threat Posed by Social Media Platforms [Study]

Posted on October 27, 2011 | 0 Comment

A new study has revealed that more than half of the European companies are concerned about social media platforms that could potentially pose a threat to the brand or organization’s… Read more »

Managing Negative Comments on Your Social Media Accounts

Posted on October 9, 2011 | 0 Comment

Organizations that have a social media presence are bound to get comments from clients, fans or followers on their social network profiles. This could be their Facebook Page, Twitter Page… Read more »

Part One: 10 Brand Disasters in 2010

Posted on September 23, 2011 | 3 Comments

Brands are facing surprising disasters more than ever – we shall look at some of them which brought in a whole flood to its brand and the organization in the… Read more »

Part Two: 10 Brand Disasters in 2010

Posted on September 23, 2011 | 0 Comment

As you may have gone through the part one of the Part One of this story (http://www.marketerpulse.com/2011/09/23/part-one-10-brand-disasters-in-2010/), we bring forward the rest of the five brands. Even though these organization… Read more »

Marketing Tool-Kit: 5 Sites to Track Your Social Media Conversations

Posted on September 22, 2011 | 1 Comment

Social Media is BIG with the emerging new platforms popping up from time to time, just like Google+ that was launched two days back with so much of hype of… Read more »

6 Tool-Kits for Marketers: Tracking & Monitoring on the Web Space

Posted on September 22, 2011 | 0 Comment

Wanna know what people are talking about you, your brand or your organization on the digital platforms apart from those in the social media networks? In this article, we shall… Read more »

Social Media Usage across Departments & PR Trouble [Brief] [Sept Magazine]

Posted on September 8, 2011 | 0 Comment

Most brands and organizations globally seem to and of course have an idea of what their digital and social media strategies are, but it’s too sad that it has just… Read more »

Reputation Management on the Rise [Brief]

Posted on July 8, 2011 | 0 Comment

Celebrities all over the world, brands and organizations, and even tourist attractions are now using a new type of PR Company to reduce and shape up their damaging stories that… Read more »

Corporate Reputation: Hire a Consultant or Fire the Board?

Posted on July 8, 2011 | 20 Comments

Hear it out – Corporate reputation is very critical. In the society which we all live in today where intangible assets dominate the economic value of brands, organizations and countries;… Read more »

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