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Brands Failing to Connect People Online, Leading to ‘‘Digital Waste’’ [Global Report]

Posted on November 14, 2011 | 2 Comments

According to a recent report from TNS, the world’s largest research consultancy, it stated that more than 50 percent of the consumers don’t want to be bothered in social networks… Read more »

B2B Firms Failing to Get Social, Loss of Integration for their Brands [Report]

Posted on November 10, 2011 | 2 Comments

A majority of the organizations that are operating in the B2B nature have yet to implement effective integrated social media programmes and initiatives for their brands, and only a few… Read more »

M-Commerce Sales to Surge in the UK [Forecast]

Posted on November 8, 2011 | 0 Comment

A new forecast from a research firm, Mobile commerce sales are set to grow significantly in the UK during the next five years to 2016, and that the total will… Read more »

Google+: We’re Going to Open it Up for Brands

Posted on October 26, 2011 | 0 Comment

There is very exciting news from the Google’s social network Google+ as it makes plans to open up brand pages for brands and organizations. Vic Gundotra, Google’s Senior Vice President… Read more »

Online: The Platform Where Luxury Goods are to Surge [Survey]

Posted on October 20, 2011 | 0 Comment

Sales in the luxury goods sector through the online medium are said to surge by 20% a year during the period to year 2015; this significant year on year growth… Read more »

Worldwide Enterprise IT Spend to Reach $2.7 Trillion in 2012 [Gartner]

Posted on October 20, 2011 | 1 Comment

According to Gartner Inc, the world’s leading information technology research and advisory company, enterprise IT spending globally is projected to total $2.7 trillion in 2012, a 3.9 percent increase from… Read more »

Brands Need to Engage Consumers on Social Media: Twitter Wins [Research]

Posted on October 19, 2011 | 0 Comment

According to a new study of consumer behavior on Twitter conducted by Constant Contact(R), Inc, a firm providing easy-to-use Engagement Marketing tools, and research firm Chadwick Martin Bailey, a Boston-based custom… Read more »

Social Media Budgets Rising in India [Survey]

Posted on October 14, 2011 | 0 Comment

Brands and organizations in India are increasing turning and spending their marketing communications budget on the social media platforms as Indian consumers are on the rise through these medium. The Associated… Read more »

In-depth: The Social Commerce Era & Implications for Sri Lankan Brands

Posted on June 6, 2011 | 0 Comment

There is e-commerce, m-commerce which we all know – which indeed is fading off slowly – but, there is social commerce which is shortly called as ‘S-commerce’ that is the… Read more »

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