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Brands ‘War’ on Facebook in Singapore

Brands ‘War’ on Facebook in Singapore

A study has found that Starbucks and BlackBerry, the two foreign multinationals, are most effectively connecting with Singaporean Facebook users, but is behind the Singapore Police Force, the most popular… Read more »

Social Media to Surge in India, Mobile fuels Growth

Social Media to Surge in India, Mobile fuels Growth

The social media user base in India is likely to hit up 100m people in the near future from the current estimated 50m neitizens in the country now utilizing services… Read more »

Emerging Countries are now Embracing Digital [Study]

Emerging Countries are now Embracing Digital [Study]

According to the latest findings from Digital Life, a study from TNS, internet users in emerging markets, especially those from Brazil, Russia, India, and China, are now engaging in a… Read more »

Young Chinese Consumers goes Mobile [Survey]

Young Chinese Consumers goes Mobile [Survey]

According to a study from GroupM, the global leading media investment management group, and CMI which interviewed 1,650 students who fall onto the 17 and 21 year old category and… Read more »

Retailers in the US adopting Digital Strategies

Retailers in the US adopting Digital Strategies

During this holiday season where there is intense competition, retailers in the US are adopting and implementing a diverse range of digital strategies with the objective to stand out from… Read more »

Facebook leads Online Sharing in the US, followed by Twitter [Survey]

Facebook leads Online Sharing in the US, followed by Twitter [Survey]

According to a new study from Clearspring, the digital services provider, it revealed that Facebook dominated the majority of the ‘‘sharing’’ carried out between US consumers on the web, based… Read more »

Koreans now Embracing Social and Mobile TV [Report]

Koreans now Embracing Social and Mobile TV [Report]

According to a recently revealed report from Motorola Mobility, which studied and analyzed habits of online consumers towards video consumption across 16 markets, the Asian nation exhibited higher engagement levels… Read more »

Indonesia tops #1 on APAC Ad Charts [Report]

Indonesia tops #1 on APAC Ad Charts [Report]

According to new data from the research firm Nielsen, adspend in Indonesia is significantly growing with the annual growth reaching 24% surpassing Philippines and Singapore which were the second and… Read more »

Brand Owners Adapting their Strategies on Twitter

Brand Owners Adapting their Strategies on Twitter

Along with the growing understanding about the possibilities and limitations of Twitter, the micro-blogging site, brand owners such as Southwest Airlines, Whole Foods and Best Buy are investing and adapting… Read more »

German Consumers Engage with Online Video [Report]

German Consumers Engage with Online Video [Report]

According to the recent figures revealed jointly by the BITKOM, the trade body, and comScore, the research firm, German consumers are now increasingly engaging with the online video medium where… Read more »

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