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Brands ‘War’ on Facebook in Singapore

Posted by admin on January 5, 2012 | 0 Comment

A study has found that Starbucks and BlackBerry, the two foreign multinationals, are most effectively connecting with Singaporean Facebook users, but is behind the Singapore Police Force, the most popular brand page among the local audience with 204,666 “likes” overall. Currently, Singapore possesses 2.6m Facebook users, a figure that is 72.5% of the local online population.... Read more »

Social Media to Surge in India, Mobile fuels Growth

Posted by admin on January 4, 2012 | 0 Comment

The social media user base in India is likely to hit up 100m people in the near future from the current estimated 50m neitizens in the country now utilizing services including Facebook, Orkut and Google+, according to Nielsen, the research firm, and this growth will be mainly fueled by the mobile devices which are now a popular medium in accessing social networking sites. Further,... Read more »

Emerging Countries are now Embracing Digital [Study]

Posted by admin on December 30, 2011 | 0 Comment

According to the latest findings from Digital Life, a study from TNS, internet users in emerging markets, especially those from Brazil, Russia, India, and China, are now engaging in a range of online activities when compared to those from Western Europe and the US. As infrastructures advances in these regions, web access becomes more available than ever. This also allows newcomers... Read more »

Starbucks adopts Mobile to target Chinese Consumers

Posted by admin on December 30, 2011 | 1 Comment

Starbucks, the US multinational coffee house chain, with the motive of engage young and affluent Chinese consumers, has partnered with Guohe Ad to leverage and explore the potential in mobile tools such as geo-location services and apps. The partnership will run an advertising campaign across applications that are provided by Weico, the social media platform, Business Value, the... Read more »

TV Adspend to Surge and Hit up $214bn by 2017 [Report]

Posted by admin on December 28, 2011 | 0 Comment

Analysts based on a report from Digital TV Research, using rate card data from 55 territories, stated that due to the “quadrennial effect” of events happening next year like the Olympic Games, the TV advertising market will experience strong growth during the period. The report went on to suggest that global adspend in the TV category will hit up $163bn in 2012, a figure... Read more »