List/Grid Tag Archives: coca cola

Coca Cola targeting to be Locally Relevant, with Global Branding

Coca Cola targeting to be Locally Relevant, with Global Branding

Posted on November 22, 2011 | 1 Comment

Coca-Cola, the soft drinks giant, is marketing to be locally relevant with a motive to balance the brand’s global reach with responding to local needs in individual markets which is… Read more »

Coke targets India for Expansion, Brand building and Marketing is Key

Coke targets India for Expansion, Brand building and Marketing is Key

Posted on November 15, 2011 | 1 Comment

The global soft drinks giant Coca-Cola is making sound plans to put down an investment amounting to $2bn in India over the next five years to 2016, with heavy concentration… Read more »

Brands that Made Effective Use of Marketing in 2011 [Report]

Brands that Made Effective Use of Marketing in 2011 [Report]

Posted on November 8, 2011 | 0 Comment

According to a recent report from Advertising Age, Coca-Cola, IBM and Volkswagen topped up the list among the brand owners and organizations that have made the very best use of… Read more »

Moving from ‘Creative excellence to Content excellence’: Coca Cola

Moving from ‘Creative excellence to Content excellence’: Coca Cola

Posted on October 26, 2011 | 1 Comment

The soft drinks giant is planning to boost its investment in delivering original content whereby reflecting a broader shift in the company’s approach to creativity. Coca Cola has unveiled the new… Read more »

Coca Cola: Sensing & Tracking New Trends

Coca Cola: Sensing & Tracking New Trends

Posted on October 25, 2011 | 1 Comment

Despite the challenging economic climate, Coca-Cola believes several major trends offer room for optimism and growth. Muhter Kent, Coca-Cola’s Chief Executive speaking on a conference call, outlined its positive outlook and… Read more »

Mums Are Keepers Of The Fridge: Coca Cola targets Mums

Mums Are Keepers Of The Fridge: Coca Cola targets Mums

Posted on October 14, 2011 | 0 Comment

Coca-Cola, as we all know the soft drinks giant, is making its way to enhance its position with the ‘mums’ category as they believe that this target is the most… Read more »

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