List/Grid Tag Archives: coke
Coca Cola targeting to be Locally Relevant, with Global Branding
Coca-Cola, the soft drinks giant, is marketing to be locally relevant with a motive to balance the brand’s global reach with responding to local needs in individual markets which is…
Coca-Cola: Social Media Impressions to Expressions, to Conversation and Transactions
Believing that social media when leveraged can generate more online mentions and conversations for its brands and ultimately make its way to deliver measurable sales is the soft drinks giant…
Moving from ‘Creative excellence to Content excellence’: Coca Cola
The soft drinks giant is planning to boost its investment in delivering original content whereby reflecting a broader shift in the company’s approach to creativity. Coca Cola has unveiled the new…
Coca Cola: Sensing & Tracking New Trends
Despite the challenging economic climate, Coca-Cola believes several major trends offer room for optimism and growth. Muhter Kent, Coca-Cola’s Chief Executive speaking on a conference call, outlined its positive outlook and…
Mums Are Keepers Of The Fridge: Coca Cola targets Mums
Coca-Cola, as we all know the soft drinks giant, is making its way to enhance its position with the ‘mums’ category as they believe that this target is the most…
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