List/Grid Tag Archives: nielsen

FMCG sales in India to Rise, Benefits to Brand Owners [Study]

FMCG sales in India to Rise, Benefits to Brand Owners [Study]

According to a new study, sales of fast-moving consumer goods (FMCGs) via organized retail channels are to increase significantly which will bring in so much of benefits  to the major… Read more »

Consumer Confidence takes a Downturn [Nielsen]

Consumer Confidence takes a Downturn [Nielsen]

According to a recent study revealed, the Global Consumer Confidence (GCC) took a declining arrow during the last quarter of this year leading to a large number of shoppers opting… Read more »

Consumers: Value or Price? [Nielsen Survey]

Consumers: Value or Price? [Nielsen Survey]

Most of the consumer globally are now embracing and moving towards being value conscious rather than looking out for the ‘price’ factor in their purchasing decision cycle, according to a… Read more »

Sri Lankan Ad Agencies’ Battle with Social Media

Sri Lankan Ad Agencies’ Battle with Social Media

Many brands and organizations in Sri Lanka are yet on the traditional mediums, and the so called advertising agencies which they call now themselves with much professional names like ‘brand… Read more »

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